Create a peaceful and grounding feel to your website by using colors found in nature for your brand, website, or social media posts.
News flash: you are being bombarded by images, content, advertisements, and messages ALL the time. Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.
I don't know about you, but when people come to my website, I want to give them a break from the noise. I prefer colors that ground and soothe rather than agitate and irritate. So I've created six color palettes based on beautiful nature images sourced from Canva Pro.
Nature Palette #1 - Verdant Sea
also known as "Mow the Lawn, Take a Swim"
Mmm, teal. Why does this color soothe me so? Most likely, because I equate this color with afternoons sitting by the ocean, reading a delightful book, or listening to the gentle rhythm of the waves. The dark green adds a sense of grounding. The beige of the beach adds softness and warmth. This color palette is both bright and hopeful while also calming. Here's an example of how the colors could play out together on the hero or header of your website.
Photo: Aerial View of the Beach in Bali by Always Left from Coralens
Nature Palette #2 - Zen Waves
also known as "Don't Knock the Cairn"
Here's another color palette in the blue-beige family. The blues are softer, reminiscent of morning sky or a Robin's egg. The dark brown could represent the Robin's nest and the two colors together work together in harmony. I would create a lot of white space while using this color palette to give a sense of cleanliness and spaciousness, highlighted by these colors. I would probably use the two blues for the colors of buttons on the website, using the darker blue as the primary color and the softer blue as the hover color. It could look like this.
Photo: Relaxation Nature Background by ultramarine5 from Getty Images
Nature Palette #3 - Dandelion Sunset
also known as "Puff, Puff, Pass"
Who doesn't love a whimsical dandelion feeling? I love the richness of the deep red in this palette which can be accented by a warm yellow and a lighter sunny yellow. The blue adds a sense of calming to the otherwise powerful palette, worthy of a powerful lioness solopreneur.
Photo: Dandelion Flowers in Nature by Taniko60 from Pixabay
Nature Palette #4 - Nordic Vibes
also known as "Can I borrow your gloves?"
This is a rather muted palette for those who want to go the subtle route or who need to drink a bit more caffeine than most. The warm brown provides a nice accent to the gray tones of the rest of the palette. Nordic vibes gives the sense of wintertime chillaxing. A website banner with this palette would look stellar with this stock photo, using the colors pulled from the picture.
Photo: Man Seating in the Rail Way Near Body of Water by Riccardo Breshiani from Pexels
Nature Palette #5 - Summer Aliveness
also known as "Juicy Blossoms"
I kind of want to eat these orange flowers because they look so delicious. This palette just makes me happy, perhaps because the greens are so soothing. The pop of orange is vibrant and alive. The banner below is a great example of how this color palette could look on your website.
Photo: Orange Nature by Adrián Salvador from Getty Images
Nature Palette #6 - Autumn Sunset
also known as "Soaking Up the Final Rays"
Nothing says "beautiful moment" like catching the golden hour of sunset. This palette would be great for a site that wants to create a feeling of movement, excitement, and inspiration. Like the colors of the red rock in the desert, this palette gives the sense of sun dappled shoulders and bare feet reclining on the sand. Orange and red tones are known to create a feeling of urgency. Tell me you don't want to click on that "shop now" circle in the banner below?
Photo: Nature by for all uses from Getty Images
Was this article helpful to you? If there's a nature palette that you love that's not on this list, I'd love to hear about it or see a photo of it.
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