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5 Ways to Provide Valuable Content

My clients tell me all of the time that they'd be more consistent on social media if they just knew what to say.


Can you relate?


Perhaps you're a multi-passionate business owner with a variety of offers but you get stuck on which service to talk about.


Or, you get confused about the fuzzy boundary of personal life and work life when sharing about your business.

Learn what it means to give your readers value. Sarah provides five ways to provide valuable content for your social media posts, email newsletters, or videos in your marketing for your service based business.

Maybe you're a digital introvert and much prefer to observe and listen than to speak and post.


I get it. Each of these content struggles are really common. I've definitely experienced each one at some point in my business journey.


If you're anything like me, at some point you probably typed into the old Goog's: "what should I post in my social media feed?"


The answer that you most likely found to that question is "to provide value". And, it's true! You should totally and completely provide value to your peeps on your social media posts and in your nurturing emails.


But what does that mean, exactly, to provide value?


Below are five simple ways that you can add value to your content that your readers will appreciate and follow for more.


1. Teach something.

The first way to provide value is to teach something related to your business. This is usually what people think of when you say "provide value" because it is very effective. I guarantee that you have a lot to teach. You're a professional after all and possibly take what you know for granted. Read my blog post, Share What You Know.


Let's say, you're a massage therapist, you could teach a massage technique that pregnant women could do at home. If you're a photographer, you could teach how to compose your own family photos using the rule of thirds. Teaching something builds connection and trust with your audience and provides an immense amount of value.


Learn what it means to give your readers value. Sarah provides five ways to provide valuable content for your social media posts, email newsletters, or videos in your marketing for your service based business.

2. Recommend a resource.

If you have a product, service, book, app, or a tool that you use that benefits you in your life, tell people about it. It's great if it relates to your business, but it doesn't have to necessarily. I subscribe to an email newsletter from a graphic designer who regularly recommends books, clothing, and kitchen goods that have nothing to do with graphic design. Her suggestions are always spot on and I really appreciate them!


People appreciate any shortcuts or tools that could benefit their life in some way. Even though you didn't create the resource, they often feel grateful to you for sharing it with them.


3. Empathize with your reader's challenges.

Provide empathy to let your readers or viewers know that you were once in their shoes. It's a chance to be vulnerable and share a bit about your own journey on the path to where you are now.


If that's not quite true, share about how you work with clients who are going through similar struggles. Share about how you help those people to to feel better or to create new habits. And so providing value through empathy is really huge.


4. Provide validation for how they might be feeling during a certain phase of their journey.

Providing validation just means telling your people that where ever they are in the process is okay. For instance, if they're at the beginning of a very long journey, let them know that it's okay to feel the feelings that one might feel during the beginning. That it's normal to be nervous, it's okay to be overwhelmed, etc...


This is an opportunity to share about success stories that you've had working with other clients (while keeping their privacy). Letting people know that someone felt the same way that the reader feels now and have grown and transformed. Validating all of those feelings throughout the process makes someone feel heard and seen and is valuable for them.


Learn what it means to give your readers value. Sarah provides five ways to provide valuable content for your social media posts, email newsletters, or videos in your marketing for your service based business.

5. Share inspiration.

You can inspire people in a lot of ways. You can inspire people simply by being yourself. If you happen to have a hobby or passion like athletics or art, that's inspiring for people.


You could share quotes, songs, or movies. You could just share your thoughts and encouragement for your people to let them know that you're really rooting for them.


Are you struggling to share your business consistently and confidently on social media?

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