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5 Easy Tips to Transform Your Website from a Wall to a Door

A bad website is kind of like going on a bad date.


Imagine you're sitting at your favorite hangout in your fanciest duds, filled with expectation and hope that the attractive person across from you will make a great romantic partner for you.


But, your date doesn't ask you any questions. They just blather on about themselves the whole time, barely even acknowledging your existence. They don't seem to care about you or your story at all. Blah. Blah. Blah.


5 easy tips to improve your website content for your business website to make your website more user-friendly, to improve website performance, and to invite readers to convert to customers, clients, and followers.

A bad website acts pretty much the same way. A bad website only talks about the business and doesn't include the reader in the message at all. Therefore, the reader doesn't feel seen or heard, so they leave. This is a website that acts like a wall.


A good website acts like a door. It invites the reader into a brand story that makes them feel understood and connected with your message. A good website asks questions and addresses the reader's pain points. It lets the reader know that you can help solve a challenge or address a problem they're struggling with.


5 tips to help make your website act like a door...


Tip #1: Use more "you"s than "I"s.


On your homepage, count the number of times you use the word "you" and the word "I". There should be many more "you"s on your page. That means you're talking more about your reader than yourself. If that's not the case, simply review your sentences and see where it makes sense to flip the script.


Tip #2: Speak to their challenges.


A reader most likely landed on your website because they're searching for a solution to a problem. It's essential that you speak to their problems! If you address their challenges head on, they will feel like you can really help them.


Tip #3: Tell them what to do with a call to action.


It's not obvious to the reader what to do next. They might leave your website without taking action unless you tell them exactly what to do. Having no call to action on your website is like posting a big sign that says, "Go Away". Instead, invite your reader to take the next step to solving their problem. For example...

  • Book a free call.

  • Join your email list.

  • Read your blog.

5 easy tips to improve your website content for your business website to make your website more user-friendly, to improve website performance, and to invite readers to convert to customers, clients, and followers.

Tip #4: The "About Me" section is not about you.


I'm sorry, but nobody cares that you love the color green or that you studied at Yale or that you raise alpacas in your spare time. The reader only cares if you can help them with their problem. Use the "About Me" section of your website to tell them exactly how you can help them. Let them know that you've been in their shoes and have found a way out of the struggle.


Tip #5: Show your face.


There should be at least one photo of you on the homepage of your site. Make it a high quality photo with an uncluttered background that clearly shows your face. It's very hard to connect with a message that doesn't have a face associated with it. People connect with people. If you don't have a good photo, record a video of yourself!




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