I know, I know. If you're an introvert, you'd rather get your wisdom teeth pulled than show your face on video. The truth is, showing your face may be the single most important thing you can do for your business. And that's because of our psychology.
Our brains are hardwired to respond to faces. Showing your face builds trust and a personal connection so that your audience starts to feel like they know you like a friend or family member. Plus, our brains prefer visual images. The average viewer remembers 95 percent of a message when it is watched; compared to 10 percent of text-based messages.
Beyond the psychology, video is just HOT!
If you haven't noticed, online video content is taking over the internet, and it doesn't show any signs of slowing down! According to a report from Cisco, online video is the most popular type of content on the internet, with a whopping 82% of all web traffic in 2022. That means it's leaving text and images in the dust.
So, if you're thinking about getting in on the video game, now is the time to do it. Setting up a YouTube channel is relatively easy and can be done for free. Still not convinced? Here are four reasons why you should consider starting a YouTube Channel in 2023.
1. Friendly Algorithm
The YouTube algorithm is designed to show viewers content that they will find engaging and relevant. This means that even if you have a small channel, your videos can still be recommended to viewers if they are high quality and meet the needs of your audience.
2. Longer Shelf Life
One of the benefits of using YouTube as a platform for sharing your content is that your videos can have a long shelf life. Because YouTube is a search engine, people can discover your content long after it has been posted, which can help you to build a loyal audience over time. This is in contrast to social media, where you often only get views within a 24 hour window.
3. Repurposing Is Easy
YouTube makes it easy for creators to repurpose their content for other platforms. For example, you can take a long-form video that you've created for YouTube and cut it down into shorter segments that can be shared on platforms like Instagram and TikTok. This can help you to reach a wider audience and drive more traffic back to your YouTube channel.
4. Share Unlimited Links
YouTube allows you to share an unlimited number of links in the description section below your videos. This can be a great way to promote your products, services, blog, or website to your YouTube audience. Simply paste the URL into the description, and it will be clickable for viewers who want to learn more about what you have to offer.
If you're ready to get started on YouTube, check out this post!
Are you overwhelmed and struggling to show up on social media for your small business? Then, I created a downloadable guide just for you!
A Fledgling's Guide to Social Media & Content Creation + Planner is the ultimate guide for introverted, overwhelmed, or newbie business owners to feel confident and consistent in creating valuable content on social media and beyond.